Creative Consultant | Web & Visual Strategy | Video & Branding | AI-Driven Brand Evolution

Location: Italy
mail: info@antoniosotillo.com
Website: www.antoniosotillo.com | www.sotillostudios.com
Phone: +393926919640

Professional Summary

Creative Consultant with over 25 years of experience helping brands evolve in a fast-changing digital era. I design, direct and implement brand ecosystems that connect strategy, emotion and performance—combining storytelling, automation, visual identity and smart content built to be read by both humans and AI.

I lead transformation projects through my G.I.V.E. method: Guidance, Identity, Value and Evolution—offering a unified solution that blends design, technology, and business impact.

Core Capabilities

Strategic Brand Development
Web & Content Architecture (AI-friendly)
UX/UI Direction & Web Project Management
SEO/SEM/Marketplace Optimization (Amazon, Zalando)
Video & Audiovisual Production
Campaign & Asset Automation
Visual Identity Systems

Professional Experience

Joia Software Solutions SRL – Art Director

Italy | Dec 2019 – Present

Directed the full brand identity and digital presence of the company.
Designed websites and platforms with a focus on UX and SEO structure.
Oversaw creative production, video strategy and customer-facing design systems.

SotilloStudios – Founder & Creative Consultant

International | Jan 2012 – Present

Built strategic brand frameworks for companies in Europe and America.
Applied design thinking to branding, UX, video, content and campaigns.
Developed visual and technical solutions to improve business communication, visibility and conversion.

MJ Italian Fashion – Brand Consultant

Italy | Sep 2015 – Jan 2023

Managed full visual identity and seasonal campaigns.
Designed and optimized brand presence on Amazon EU/US and Zalando.
Directed content production and video/photo shoots for e-commerce and ads.

Plug Media – General Director

Venezuela | Jan 2006 – Dec 2011

Produced branded events, audiovisual content and innovative sales tools.
Designed digital materials and web assets for impactful BTL strategies.
Led large-scale marketing for pharmaceutical clients (Merck, Novartis, Pfizer…).

Education

Escuela Superior de Diseño (Caracas, Venezuela)
Degree in Graphic Design with a Specialization in Web Design
September 1995 – July 1999

CERTIFICATIONS AND SKILLS

Adobe After Effects CC 2014
Issuer: Posa Studio Creativo
Date Issued: June 2015

•Skills: Advanced motion graphics, visual effects creation, compositing fundamentals, real-time animation editing.

Apple Final Cut Pro 10
Issuer: Posa Studio Creativo
Date Issued: May 2015

•Skills: Professional video editing, color grading, media organization, non-linear editing workflow.

Adobe Illustrator
Issuer: Instituto de Computación Gráfica Arts
Date Issued: December 2009

•Skills: Mastery of vector design tools, scalable vector graphics, branding and typographic design, platform updates.

Adobe DreamWeaver
Issuer: Instituto de Computación Gráfica Arts
Date Issued: November 2009

•Skills: Website design and development, HTML5, CSS3, responsive design, site management.

Autodesk 3D Max Studio (Level 1 and Development and 3D Animation)
Issuer: Instituto de Computación Gráfica Arts
Date Issued: September 2009

•Skills: 3D modeling, texturing, digital sculpting, animation principles, rendering techniques.

Assistant Director of Film and Video
Issuer: Universidad Monteávila & Bolivar Films
Date Issued: May 2007

•Skills: Cinematic vision application, shot planning, team coordination, visual storytelling.

Digital Cinema and Video Cameraman
Issuer: Universidad Monteávila & Bolivar Films
Date Issued: May 2007

•Skills: Camera operation, lighting techniques, digital film production, post-production workflow.